Without getting too much into the politics of it all ( believe me I could ). We can take a serious lesson from Mr Nigel Farage & the Brexit party which is one I often tell to prospect clients interested in a website for a business they’re starting up.
The first step you ALWAYS should take. Is to register your business domain online before telling people about it! Why is this so important? Well your domain name is vital for people being able to find you online easily and if your competitor or someone else takes your brand name online, it’s often costly legal battles and a headache to get it back.
The Brexit party didn’t heed this very simple and important rule & the fallout of this, is a political activist group Led By Donkeys were able to swoop up the domain and put a great counter campaign to Farage – using the strength of his own brand name against him!
If registering your domain is all that’s important, Namecheap is the place to go.
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